On February 20, 2015, Director Susan Hassol spoke at the University of Montana’s TEDx event. “ClimateTalk: Science and Solutions” addressed how language and ideology contribute to stalling action on climate change.
We’re stymied in solving the climate change problem because of an underlying challenge – a communication failure – rooted in language and ideology. Aspects of this failure include how scientists communicate, how some people confound the science with the solutions, and an active disinformation campaign designed to cast doubt. Resolution of the communication failure is essential, as it can unleash our ability to solve the climate problem.