On November 7, 2013, Director Susan Hassol and Science Director Richard Somerville spoke on “Telling the Climate Change Story” as invited speakers at the annual Mather Lecture hosted by the University of Delaware.
A write-up of their talk can be found at the UD Review. From the article:
The lecturers concluded with five key points to communicating effectively. The first point, “Use simple clear messages, repeated often, by a variety of trusted sources” was reiterated several times throughout the lecture to reinforce its importance. Somerville and Hassol also advised people to “tell stories,” “connect on values,” “offer choices and solutions” and keep the message short. These methods, Somerville and Hassol say, will better inform the public and provide a brighter future.
[Student Devika] Banerjee says she agrees with the concluding point that there’s hope for the future.
“Sometimes when you’re taking these environmental classes, it gets to a point where you’re like how are we going to fix this problem,” Banerjee says. “I like that they reinforced the idea that there’s a chance for the future. We made this problem, we can fix it.”